Welcome to Editwrite
Editwrite is me, Lisa Robertson: professional proofreader, experienced business writer and fan of plain English.
I work freelance from my home in Leamington Spa, Warwickshire, helping businesses and individuals to produce clear, consistent and accurate text.
Each piece of work is unique, so whether it’s proofreading, plain English services or business writing you’re after, I will tailor my services to your needs, your purpose and your readers.
Get in touch today for a free quote or no-commitment chat about your requirements.
The Editwrite approach: the three Cs of business writing
As a proofreader and business writer, I have developed my own views on what makes a good piece of writing. It boils down to three Cs: clarity, consistency and conventions, and for me, the order is important.
Clarity
Clarity is the most important thing I aim for at Editwrite. I put myself in your readers’ shoes and think carefully about how they will receive your text. Will they understand it? Will they act upon it? So I can do this most effectively, I will ask about the purpose of your text and who your intended readers are.
Consistency
By consistency, I mean using the same spelling, hyphenation and capitalisation preferences throughout, and making sure things like headings are styled in the same way. I will aim for consistency within your text, as it helps to achieve that clarity we’re looking for. Consistency is about looking after your readers, guiding them and making them feel safe and confident in the message you are trying to convey.
Conventions
Conventions are what some people call the ‘rules’ of spelling, grammar and punctuation. They help us to achieve consistency and, in turn, clarity. I prefer to call them ‘conventions’ because I think they are more flexible than sometimes we are led to believe! I will work to the strictest of style guides if you need me to, but otherwise, I will prioritise clarity over hard-and-fast ‘rules’.
Latest from the Editwrite blog
Swapping the red pen for RED January
A new year is always a good time for a new challenge. Dry January? Veganuary? I don’t drink a huge amount or eat a lot of meat anyway, but those options didn’t really appeal to me. Then I came across RED January – an initiative run in partnership with Mind, the mental health charity. RED stands for Run Every Day, but it’s also used in the colour sense to symbolise beating the January blues. By the end of January, I’d run for 31 consecutive days, and had covered 227 kilometres (141 miles). Here’s how I got there and why.
When to use capital letters in business writing
Happy New Year! Or is it happy new year? Deciding when to use capital letters in business writing is not as clear cut as you might think. Here’s my handy guide on when to use capital letters, when to avoid them, and what to do when you’re not sure.
Merry Christmas!
Thank you to all my clients, colleagues and friends for your support this year!
