Welcome to Editwrite: clear, consistent and accurate text for you and your readers
Need to cut through woolly words to create a clear message?
“Thanks for all your help making our new guidelines so much easier to read and digest. Your work took our rambling thoughts and tidied them beautifully into headings and bullet points in a way we just couldn’t have done without you.”
Editwrite is me, Lisa Robertson: professional proofreader, experienced business writer and fan of plain English.
I work freelance from my home in Leamington Spa, Warwickshire, helping businesses and individuals to produce clear, consistent and accurate text.
Get in touch today for a free estimate or no-commitment chat about your requirements.
The Editwrite approach to good writing
Clarity is the most important thing I aim for at Editwrite. I put myself in your readers’ shoes and think carefully about how they will receive your text. Will they understand it? Will they act upon it? So I can do this most effectively, I will ask about the purpose of your text and who your intended readers are.
By consistent, I mean using the same spelling, hyphenation and capitalisation preferences throughout, making sure things like headings are styled in the same way, and checking terminology is used to refer to the same things consistently. I will aim for consistency within your text, as it helps to achieve that clarity we’re looking for. Consistency is about looking after your readers, guiding them and making them feel safe and confident in the message you are trying to convey.
Accuracy is about applying what some people call the ‘rules’ of spelling, grammar and punctuation. I prefer to call them ‘conventions’ because I think they are more flexible than sometimes we are led to believe! They help us to achieve consistency and, in turn, clarity. I will work to the strictest of style guides if you need me to, but otherwise, I will prioritise clarity over hard-and-fast ‘rules’.
Latest from the Editwrite blog
It feels a bit wrong to say Happy New Year with everything that’s going on at the moment, so I’ll just say that I’m sending you my warmest wishes. I hope that 2021 is bright and healthy for you and your loved ones. In my closing social media message of 2020, I described the year as having felt like a run-on sentence – one of those really long ones that makes you feel a bit lost. That got me thinking about other editorial metaphors for these very strange times we’re living in. Here are six from me – let me know if you think of more.
When I tell people I’m a proofreader, I worry that they’ll immediately have me down as a picky, smug pedant. I often see social media posts ridiculing someone else’s mistakes, and it bothers me that some people think this is OK. Along with thousands of other editorial professionals, I am a polite proofreader. I am committed to sharing this tiny aspect of kindness in the hope that it will spread, so here are my five golden rules for polite proofreading in everyday life. Please join me on this crusade.
I’ve been thinking a lot about lockdown language since the coronavirus outbreak began to really take hold in the UK. We have heard so many new words and phrases in such a short space of time. We all use terms like ‘social distancing’, ‘the new normal’ and ‘unprecedented times’ like they are … well … the new normal. Somehow these thoughts and phrases have morphed themselves into a poem. I’ve never shared a poem before, so be gentle with me. I hope you like it.